Narrative marketing: The Power of Storytelling
We all know that our minds work by creating stories and learning about them. From the moment we start our lives, we are told many stories. F
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The era of third-party ad targeting is coming to an end
We are all familiar with the ongoing privacy fights that have been going on since 2021 both in the U.S. and abroad. While browsers like...
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The Reason Why Going Viral should not be on your 2023 goals list
Everyone wants to go viral! Did you know that going viral should not be a goal or marketing strategy? Let’s keep in mind that any single vid
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How to Use Pantone’s 2023 Color of the Year: Viva Magenta
Bold colors are back! After such a decline in colors and brands shifting to minimalistic and uniform looks accross all brands Pantone...
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2023 Social Media Trends
Social media marketing is an ongoing challenge; trends are turning over faster and faster. Is it no longer the “fashion trend of the year”
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