Blog | Empire Bay Marketing

TikTok's Game-Changing AI Bot Revolutionizes Content Discovery

Prepare to be blown away by TikTok's latest game-changer! The social media giant is diving headfirst into the world of artificial...

The Power of M-Commerce: How to Harness its Potential for Your Brand

In our fast-paced, mobile-driven world, e-commerce has taken a bold leap forward with the rise of M-commerce. But what exactly is...

Amplify your CTAs on Social Media

Having a “Call to action” is super important when it comes to social media marketing! It's basically a prompt that encourages people to...

Unlocking the Power of Creativity: 3 Tips to Make Your Ads Stand Out

In the crowded world of social media advertising, it's becoming increasingly important for brands to create ads that stand out and...

Utilizing UGC in Social Media and Advertising: A Vital Strategy for Brands

It’s 2023 and social media and advertising have become more than ever crucial components of a brand's marketing strategy. With the...

How to Create Killer Content for Gen Z in 2023: A Guide for Marketers

As we move into 2023, it's becoming increasingly clear that Gen Z is a demographic that cannot be ignored when it comes to marketing....

How To Develop a Strong Personal Brand Identity

Personal branding is the process of creating and promoting your unique identity to stand out from the competition.

6 Basic Visual Design Principles (simplified)

We get it, learning and doing research takes a lot of time and effort. But nowadays visual design is a MUST-have skill for any industry....

Narrative marketing: The Power of Storytelling

We all know that our minds work by creating stories and learning about them. From the moment we start our lives, we are told many stories. F

The era of third-party ad targeting is coming to an end

We are all familiar with the ongoing privacy fights that have been going on since 2021 both in the U.S. and abroad. While browsers like...

The Reason Why Going Viral should not be on your 2023 goals list

Everyone wants to go viral! Did you know that going viral should not be a goal or marketing strategy? Let’s keep in mind that any single vid

How to Use Pantone’s 2023 Color of the Year: Viva Magenta

Bold colors are back! After such a decline in colors and brands shifting to minimalistic and uniform looks accross all brands Pantone...

2023 Social Media Trends

Social media marketing is an ongoing challenge; trends are turning over faster and faster. Is it no longer the “fashion trend of the year”