Social Media

Amplify your CTAs on Social Media

Having a “Call to action” is super important when it comes to social media marketing! It's basically a prompt that encourages people to...

Utilizing UGC in Social Media and Advertising: A Vital Strategy for Brands

It’s 2023 and social media and advertising have become more than ever crucial components of a brand's marketing strategy. With the...

Narrative marketing: The Power of Storytelling

We all know that our minds work by creating stories and learning about them. From the moment we start our lives, we are told many stories. F

The era of third-party ad targeting is coming to an end

We are all familiar with the ongoing privacy fights that have been going on since 2021 both in the U.S. and abroad. While browsers like...

The Reason Why Going Viral should not be on your 2023 goals list

Everyone wants to go viral! Did you know that going viral should not be a goal or marketing strategy? Let’s keep in mind that any single vid

2023 Social Media Trends

Social media marketing is an ongoing challenge; trends are turning over faster and faster. Is it no longer the “fashion trend of the year”