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The Challenge

Helping individuals feel better in their own skin. The company was struggling with client and audience retention as well as cohesive content strategies. 


Estala Skin Care is a skincare and accessories online shop based in Saint Petersburg, Florida, that helps individuals recognize their skin needs and provides valuable tools for a better lifestyle. Estala sells both on Amazon as well as their site front. 

Empire Bay Marketing has worked with Estala Skin Care on a variety of projects, including photography, videography, influencer campaigns, and strategy.


Product photography

The brand had several photos with just white backgrounds before. We decided to dive deeper into the brand’s colors, product colors, and textures to make a fun and creative board. 

Video Content

The brand needed promo videos for social media and ad purposes. We wanted to showcase the products as well as usage & texture while keeping it fun. 

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