The Challenge

Helping individuals feel better in their own skin. The company was struggling with client and audience retention as well as cohesive content strategies. 

Who

Estala Skin Care is a skincare and accessories online shop based in Saint Petersburg, Florida, that helps individuals recognize their skin needs and provides valuable tools for a better lifestyle. Estala sells both on Amazon as well as their site front. 

Empire Bay Marketing has worked with Estala Skin Care on a variety of projects, including photography, videography, influencer campaigns, and strategy.

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Product photography

The brand had several photos with just white backgrounds before. We decided to dive deeper into the brand’s colors, product colors, and textures to make a fun and creative board. 

Video Content

The brand needed promo videos for social media and ad purposes. We wanted to showcase the products as well as usage & texture while keeping it fun.